Author Archive

Customer Centricity: A Primer for Retailers

August 18, 2014

  Hello and welcome to my blog. Over the last three years, technology has transformed commerce in ways we wouldn’t have imagined a decade ago…for consumers, retailers and vendors alike.  This has kept those of us in the retail technology advisory business very busy. I thought I would take a few minutes to visit and update a post I shared back in 2012. […]

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Introducing Clientricity

December 27, 2011

Social Clienteling & Customer Centricity Welcome and thanks for visiting my updated blog. Challenges often lead to change and 2011 was a year of unparalleled transformation…for consumers, retailers, and vendors alike. It was the year that retailers acknowledged that the consumer was in charge – ably armed with social, local and mobile technologies. In 2012 […]

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The Business of People…

October 1, 2011

It seems that lately, my conversations with both retailers and retail industry technologists arrive at the same basic question. “With the explosion of hot new technologies, which of these will really provide value?” Obviously retailers are concerned about the disruptive consumer-based apps that are about to dramatically impact their businesses — but for most retailers, […]

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Dimensionalizing The Shopping Experience

September 27, 2011

 With 2-D Barcodes I am sure you have noticed the accelerating pervasiveness of QR Codes in magazines, billboards, TV, T-shirts and of course retail.  It’s being touted as the “virtual bridge” between the physical world and the internet, but too often in the US, execution does more to disenfranchise customers than engage them.  Let me explain. Many large retailers and […]

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Social Coupons and the “Bubble Effect”

June 16, 2011

While I don’t pretend to be a social coupon expert, I have been a troubled observer of this growing phenomenon for some time. As Rocky Agrawal said in Monday’s widely circulated post, the model simply does not make sense. http://techcrunch.com/2011/06/13/why-groupon-is-poised-for-collapse/  There are all types of economic reasons why this model is poised to fail, but that is […]

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Demystifying the Luxury Customer (Guest Article)

April 21, 2011

     I was recently speaking with a good friend and former client at two well known Italian luxury brands. We got onto the topic of the roles and responsbilities of a luxury CIO and how it differed from the traditional high-street retailer.  Having worked the luxury segment in IT and CRM for many years, she had some very […]

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Welcome to Bryan Amaral’s Blog

March 17, 2011

Welcome and thanks for visiting my new blogspot. I’ve created this site to share and connect with all my friends and colleagues in the retail industry. Many of you know me as the Founder & CEO of Retaligent Solutions and may have been wondering where I have been for the last couple of months. There have been quite a few changes at Retaligent […]

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