Clientricity Consulting Services

Bryan Amaral is President and CEO of Clientricity, LLC which provides unparalleled retail and managment expertise to global retailers, investment firms and technology providers servicing the retail industry. To learn more about Clientricity, visit   Clientricity, LLC Logo

At Clientricity, we help transform retailers and retail technology vendors into extraordinary organizations.

For Retailers:

We are passionate about providing the strategy, expertise, training and technologies that differentiate retail brands, improve customer experiences and enhance productivity & profitability. Clientricity helps omni-channel retailers identify and implement differentiated customer-centric strategies. We have the requisite knowledge and resources needed to ensure successful implementations and cultural adoption of Clienteling, Guided & Assisted Selling, Loyalty, Social, Mobile and CRM solutions.  Leveraging our unparalleled experience in delivering retail customer engagement solutions, Clientricity is uniquely positioned to assist retailers with an array of customer-focused initiatives, from concept through execution. Bryan Amaral is Clientricity’s Founder, CEO & Principal Consultant.  Amaral and his associates provide the following services to global retail organizations:

  • Multi-Channel Retail Customer Engagement Strategy
  • Retail CRM & Loyalty workshops
  • Subject matter expertise – oversight of Clienteling, Loyalty, Social, Mobile & CRM implementations
  • Mobile marketing solution roadmaps & design of consumer & enterprise mobile solutions
  • Multi-department multi-discipline requirements gathering and  RFI/RFP development
  • Identification and implementation of retail omni-channel best practices
  • Identification and application of In-store best practices for Clienteling, Loyalty and Mobile Marketing
  • Program Integration of Sales Activities with Marketing, Merchandising & Operations
  • Design, development and delivery of in-store retail training programs
  • Development/Refinement of customer communication strategies
  • Development of retail specific use cases & functional specs for systems development
  • Customer focus groups, market testing and consumer surveys
  • Software feature/functionality technology assessments
  • Vendor Selection & System Implementation
  • Turn-key Clienteling, Loyalty and CRM Solution Design, Programming and Testing
  • Design in-store mobile, POS, digital display and kiosk solutions using RFID/NFC and QR codes
  • Assessment and prioritization of near-term and long-term solution roadmaps
  • On-shore and outsourced software development
  • Clienteling, Loyalty, Social, Mobile and CRM technical readiness audits
  • Technical integration planning and project management
  • Recruitment and evaluation of retail subject matter experts
  • Organizational KPI development, reporting and monitoring services
  • Post-implementation Organizational Change Management and Support


For Technology Providers and Investment Firms:

Clientricity provides retail industry technology vendors & investment firms with an array of services ranging from strategy development,  industry insight, managment consulting and retail clienteling, loyalty, CRM social and mobile subject matter expertise. Bryan Amaral, Clientricity’s CEO and Principal Consultant has nearly 30 years of experience building, managing and monetizing retail and retail technology companies.  Whether you are an existing vendor with a need to refine your vertical go-to-market activities or a startup looking for help assessing the market opportunity, developing a solution roadmap, or building your sales and marketing strategy, Clientricity can help. Our capabilities include:

  • Retail CRM & Loyalty workshops
  • Global retail industry trends and market drivers
  • Retail technology investment trends
  • Global Competitive market analysis
  • Market size analysis & segmentation
  • Identification of target markets & development of lead generation campaigns
  • Strategic Marketing, Brand Communication, Brochures, Whitepapers, Events, Tradeshows
  • Sales training &  development of training materials
  • Development of sales presentations, videos and support materials
  • Development of alliance and channel partner networks
  • Create reseller programs/incentives
  • Introductions through contract negotiations with global resellers
  • Focus groups and new product market testing
  • Introductions/access to Retail CXO’s and  decision makers
  • Refinement of product offering and development of retail specific use cases & functional specs
  • Software feature/functionality technology assessments
  • Prioritization of solution roadmaps
  • Technical integration planning
  • Subscription and enterprise licensing expertise
  • Outsourced software development
  • Development of revenue models and return on investment models
  • Recruitment and evaluation of retail vertical specific personnel
  • Development of internal operational best practices and customer support programs
  • Retail change management and training support

For more information about Clientricity, please visit . You can contact Bryan Amaral at or 404.348.4849.